This is an episode you'll want to listen to not just once, but twice, to capture all of Jenn Donovan’s knowledge!
Jenn is a property law specialist turned retailer turned social media and marketing strategist, podcast host, and coach to small businesses. She is about to add author to that list with the release of her book specifically for rural businesses, titled 'Small Town, Big Impact'.
Jenn is an incredible advocate for rural and regional small businesses, with a community of over 380,000 people. She runs her business, Social Media and Marketing Australia, from her farm in Yarrawonga.
In this episode, recorded in the podcast van on the foreshore of Lake Mulwala, Jenn shares her business journey including her very first and oh-so-important lesson of business, 'listen to the customer'.
Jenn will also discuss community as a superpower for small businesses, insights from the BIG Small Business Survey that she's been conducting, how artificial intelligence is becoming popular with small business owners, self promotion, how to leverage hero content, and tips on social media and email marketing.
This episode is part of our special rural NSW podcast van tour. It was an absolute delight to meet these women in person and explore the place they live, work and drive change.